← Excel Industries site Owner briefing · illustrative
Abrar Malbarwala · Tejpal Compound · not Excel Industries Ltd

Two revenue lanes at Acharya Estate

Since 2013 with 1.5–5 Cr turnover on IndiaMART — but 18 laser services and 5 sheet SKUs share one scroll. Metal fabricators hunting SS job-work land next to cardboard retail sheets; both lanes need separate front doors.

Lane A — Job-work RFQs

Contract cutting on customer stock:

  • SS laser cutting service
  • Metallic laser cutting service
  • Brass laser cutting service
  • Acrylic / MDF CNC listings

Lane B — Finished sheets

Retail panels from catalogue:

  • Brass laser cutting sheet
  • Wood & designer wood sheets
  • Cardboard laser cutting sheet
  • Hotels / resorts / homes use-case

Tejpal Compound spec-upload gap

SS thickness Job-work listing — no mm table on hero RFQ friction
Wood grain direction Designer wood SKU — no DXF upload cue on IndiaMART Email ping-pong
Brass sheet sizes YellowPages product only — sizes in chat after inquiry Delayed quote
100+ Sulekha enquiries Traffic exists — no owned page to capture DXF + material in one form Leak

RFQ type mix (illustrative)

Fab shops with portfolio sites

Mumbai laser jobbers on JustDial often add sample galleries — you lead on material breadth (SS + wood + brass) but lose on first-click proof.

IndiaMART member since Jun 2016 — long tenure, yet search mixes you with Excel Industries Ltd chemical results unless Sakinaka address is visible.

Lathia Rubber Lane vs map pin Sulekha lists landmark clearly; Google often drops visitors at Tejpal gate without unit number. Acharya Estate Unit 1 should headline contact — cuts wrong-lane walk-ins for fabricators.

Priority moves for Abrar

1

Split homepage nav

Job-work (SS/metal/brass service) vs finished sheets (wood/cardboard/brass panel) — matches how RFQs actually arrive.

2

DXF + thickness block

One upload/form above fold — IndiaMART lists 18 services but no spec capture; reduces quote loops.

3

Lead with Unit 1 + landmark

“Acharya Estate, near Lathia Rubber Lane” in hero — separates from Excel Industries Ltd in search confusion.

Illustrative dashboard — not live analytics · Back to demo site